GoHighLevel (GHL) has taken the digital marketing world by storm—and for good reason. From CRM and funnel building to email/SMS automation and client reporting, it’s an all-in-one powerhouse for agencies and entrepreneurs. But mastering GoHighLevel’s full capabilities can be overwhelming, which is why many businesses turn to GoHighLevel experts to get certified.


So how do you find the right GoHighLevel expert for your needs? In this guide, we’ll break down exactly what to look for, questions to ask, and red flags to avoid when hiring a GoHighLevel expert.


1. Define Your Goals First for HighLevel


Before hiring anyone, get crystal clear on what you want from GoHighLevel. Are you:


  • Migrating from another CRM?


  • Building lead gen funnels?


  • Are you looking to streamline automating email/SMS follow-ups?


  • Setting up appointment booking for clients?


  • Needing white-label reporting for your agency using GoHighLevel automation?


Each of these requires different skill sets, so defining your goals ensures you hire GoHighLevel experts with the right expertise to maximize your SaaS capabilities.


2. Look for Niche-Specific Experience from GoHighLevel Support


The best GoHighLevel experts specialize in understanding your industry. Whether you’re in real estate, e-commerce, coaching, or healthcare—there’s a big difference in funnel strategy and automation flows across niches.

Pro tip: Ask if they’ve worked with businesses like yours. Bonus points if they can show case studies or results.


3. Evaluate Their Tech Stack Fluency in GHL


A true GHL expert should be able to handle:

  • Funnel Building: Sales pages, opt-ins, upsells, and order forms.
  • CRM & PipelinesLead tracking, deal stages, task management, and landing pages are crucial components of a successful strategy when using GoHighLevel.
  • Automations: Email/SMS workflows, triggers, and conditional logic.
  • CalendarsAppointment booking and availability syncing are crucial when using GoHighLevel tools.
  • Reputation Management: Reviews and reputation automation.
  • Integrations: Zapier, Stripe, Mailgun, Twilio, and others.

Ask them to walk you through a full onboarding setup they’ve done in the past.


4. Review The GoHighLevel Expert ' Communication & Support Process


Your GHL expert should function like a partner, not just a technician. Ask:


  • How do they manage projects (Asana, Trello, Slack)?

  • What’s their response time for changes or troubleshooting?

  • Do they provide training or documentation to help with onboarding?

  • Will they work within your white-label setup if you’re an agency using GoHighLevel?

Clear communication = fewer headaches.


5. Compare Freelancers vs. Agencies Before Creating your Funnel


There are pros and cons to both:

FreelancersAgencies
Lower costBroader team expertise
Direct communicationScalable services
May lack bandwidthHigher prices
Niche specialistsStructured processes

Decide which model works best for your current needs and budget.


6. Ask for a Strategy Call or Demo of Go High Level


Don’t just hire based on a resume. A real expert should be able to hop on a call and outline a game plan based on your goals. This is also your chance to test their vibe, professionalism, and approach to onboarding using GoHighLevel expert services.


7. Check Testimonials and Case Studies of the GHL Expert


Past performance is the best indicator of future results, especially when hiring GoHighLevel experts. Look for:


  • Verified reviews (Google, Trustpilot, etc.)


  • Case studies with before/after metrics


  • Client logos or industries served


  • Referrals you can contact directly to verify their GoHighLevel expert services.

If they can’t show proof—they might not be the real deal.


8. Avoid These Red Flags


They claim to “do it all” but have no portfolio or certified admin credentials.


They rely heavily on templates without customization


They can’t explain how automations work (beware of “button pushers”)


They ghost you during the proposal phase


They lack knowledge of best practices (SPF, DKIM, deliverability, etc.) essential for effective GoHighLevel automation.), which is vital for any certified admin.


9. Consider Ongoing vs. One-Time Help with Automation and Workflows


Some businesses just need a one-time setup. Others want a long-term partner, like a GoHighLevel virtual assistant, to run their lead gen engine.

Decide if you’re hiring for a one-off project or ongoing monthly support—and make sure the expert’s availability aligns with that, especially if you need a certified admin.


Final Thoughts


GoHighLevel is powerful, but only when implemented strategically. A great GHL expert can save you time, reduce tech headaches, and help you drive serious revenue growth.

Don’t settle for someone who’s just “familiar” with the platform. Choose someone who lives and breathes it.

Need help to find a vetted GoHighLevel expert? Reach out, and we’ll connect you with pros who’ve built and optimized funnels, automation, and CRM systems for top-performing agencies and local businesses.