These days, a customised approach to clients is essential to corporate success. Moreover, modern technologies played a crucial role in client engagement in recent years. Using CRM-integrated digital signage is one of the most cutting-edge, contemporary options. In addition to streaming content in real-time, it allows marketers to enhance the content tailored to consumer requirements. Businesses may now take advantage of new prospects thanks to advanced digital signage features. This feature allows them to craft tailored offers that boost customer engagement and drive revenue. By integrating these solutions into loyalty programs and upselling techniques, businesses can build long-lasting relationships with their audience, enhancing customer experience and loyalty
CRM-Integrated Digital Signage and Loyalty Programs
The implementation of digital displays that synchronise with CRM is changing the approach to loyalty programs. Namely, the latter becomes more personalized, interactive, and, as a result, effective.
Promotions and Personalized Rewards
CRM allows businesses to analyze customer behavior in real-time, which enables them to create personalized offers tailored to individual preferences. Digital signage with CRM integration allows businesses to show unique bonuses and promotions for specific clients. This certainly raises the latter's interest and encourages more regular purchasing.
In other words, we can use the contemporary technologies mentioned above to ensure that a customer who frequently purchases coffee from a certain chain of cafes sees a special offer for a free supplement or a discount on their favorite drink on the screen when they return.
Seamless Omnichannel Experience
The success of today's business is marked by the fact that it must provide a single experience for customers across all touchpoints. Whatever the circumstance whether the consumer is in a real store or an online one,. Digital signage with CRM integration facilitates the synchronization of discounts, promotions, and bonuses across several platforms. This makes a seamless and consistent brand experience for customers.Â
We can illustrate this with the following situation. A customer has added a product to the shopping cart on the website, but something prevented them from making a purchase. So, when they visit a physical store, they will see a reminder of this product on a digital display. Moreover, it may be accompanied by information about a discount. These strategies will effectively encourage the customers to make a purchase.
Real-Time Engagement and Gamification
An effective tool for customer retention has become game mechanics. With interactive digital signage, retailers captivate customers through various engaging activities such as drawing, limited-time discounts, or interactive quizzes.Â
What does it look like in reality? You can launch a wheel of fortune on the display. Customers can spin it with a QR code. Thus, they can get instant bonuses or discounts. These interactive actions not only boost customer engagement—but also motivate them to make repeat purchases, strengthening brand loyalty. Â
CRM-Powered Digital Signage. Its Role in Driving Upselling
Digital signage integrated with CRM provides opportunities for effective upselling. This approach allows you to offer the right customer services and products at the right time.
Targeted Product Recommendations
Using the client's purchase history, the system can dynamically display relevant recommendations on digital displays at the point of sale. This can be an offer of accessories to a product that the customer has already purchased. It can also showcase new products that might catch the interest of the clients.
In addition to accessories and new products, targeted product recommendations can include the following offers.
Discounted products for loyal customers
The screen can show personalized discounts based on the frequency of purchases. If a customer frequently buys sports nutrition, they can be offered a discount on a free shaker or other sports nutrition supplement.
Complementary products
If a customer has purchased a coffee machine, a digital display can offer them a latte milk frother or a premium coffee set.
Additional services
If a customer has purchased a smartphone, you can recommend an extended warranty or service.
Exclusive or limited offers
If a brand offers limited-time offers and discounts that inform customers about your products and encourage them to be the first to buy them.
Products popular among similar customers
Using CRM data, you can show that other buyers who have purchased this product have often bought other products. For example, more than 75% of customers who bought a camera also bought a tripod, etc.
Personalized recommendations based on behavioral changes
If a customer has started buying products for home workouts, you can offer them a smartwatch.
Behavioral Insights for Strategic Placement
With customer behavior analytics, you can optimize digital signage placement for maximum impact. By analyzing the movement of shoppers in the store, CRM-integrated digital displays can show the most relevant content at the right time.
The system can record that most buyers stop at a certain department but do not make a purchase. In this scenario, digital signage can display additional information about the product based on the user's interest, which maximises the probability of repeat purchases. Or it can display a favourable offer for a particular product.
Limited-Time Offers. Dynamic Pricing
AI algorithms in combination with digital signage can change prices in real time depending on demand or product availability. It has also been proven that limited-time offers stimulate impulse purchases.
A digital screen can show an announcement that all drinks will be discounted for the next half hour. This engaging offer can create a sense of urgency that motivates customers to clasim offer immediately.
This approach is especially beneficial during peak hours, such as early mornings and late evenings, or during promotions. That is when a business can quickly adapt prices to maximize customer engagement.
In other words, if there are only a few units of a certain product left in the store, the system can automatically reduce the price and show a countdown timer on the screen. This improves the effect of limited availability and also quick decision-making.
Final Thoughts
CRM-integrated digital signage significantly changes the approach to customer interaction. This makes marketing campaigns more effective and personalised. And in loyalty programs, these effective strategies help businesses to increase customer engagement and retention. All this is due to personalized offers and an omnichannel approach. On the upselling side, CRM-integrated digital displays can be used to offer relevant products or services while using dynamic pricing. Additionally, you can make strategic advertisement content by analysing customer behavior.
