In this Digital era, where everyone is using social media, it has become essential for brands and companies to make their presence stronger on the social media platform to grab more customers and sales. Social media in 2025 is louder, faster, and more competitive than ever. Brands that dominate the space know one thing: Engagement is everything. Increasing the brand's value depends on the contents you post so that there could be conversions, reactions, and making people feel connected.
When you are actively using social platforms, it not only improves the engagement but also builds trust with the users and in the communities.
Here in this blog, we will take you through some of the very famous brands that are actively using their social media handles and obviously generating more revenue and conversion rates.
Here are some brands that are winning the social media game this year.
1. Nike
Nike has always been a leader in digital marketing. In 2025, they’re still at the top. Nike has continuously used motivational narratives and content created by influencers and tried making real-time engagement with the users. Nike has also launched a campaign on TikTok that conveys the message of personal touch akin to a friend who is trying to boost your confidence.
Nike goes beyond just posting, It employs some strategy to engage with the audience, such as interacting, replying to comments, and playing with challenges to get highly involved with them. It runs campaigns like challenging the audience on working out to posting the behind-the-scenes looks of athletes' journeys, which ultimately sets in the mind of the user that exercise is essential.
It has also launched a “Move with us” campaign, which transforms the engagement of the fitness brand. It also uses augmented reality features to allow its customers to test the product virtually.
2. Duolingo
The professionals who are running the social media handle of the Duolingo know exactly how to make their customers engaged. The content that they are providing is funny, relevant, and sometimes humorous. The Green owl is being used as a meme now, but behind this, there was a smart strategy.
Duolingo applies humor with important learning tips by making their content funny but relevant. This is the main reason for the customer's engagement. They also use the trick of quick replies, which make their followers feel as if they are talking with a real person. Duolingo’s marketing strategy has proved that educational brands don't need to be boring.
3. Wendy’s
If there’s one brand that understands Twitter (or X, as it’s called now), it’s Wendy’s. Wendy's success story is about consistency and authenticity. Its humorous and savage replies to the followers make it very popular among the youngsters. It is not only selling burgers but also entertainment.
Roasting competitors, joking with followers, and keeping up with trends are what make them stand out. People follow Wendy’s not just for food updates but for laughs. Their social media marketers cultivate a unique voice that increases the engagement of users. They run a yearly campaign known as "National Roast Day," which has been made into a highly awaited occasion that involves both brands and followers to participate in the roasting experience. This simple strategy has transformed them into a brand which people are actually loving.
4. Glossier
Glossier is a beauty brand that is commonly popular among women. Its marketing team makes their strategy by considering their actual consumers. The products that it is creating are based on its audience's response about the product. This beauty brand thrives on community-driven content. They follow the strategy to show the real-time use of their product on their customers, this way it looks more personal.
On social media platforms such as Instagram and TikTok, they motivate their users to share their experiences, maintaining trust and building high levels of engagement. Additionally, their collaborations with influencers to promote their product significantly enhance brand credibility.
5. Netflix
Netflix understands pop culture better than most brands. They effectively use social media platforms to convey the message regarding their program. They not only post about new releases but also engage with their audience by sharing memes, behind-the-scenes, and inside jokes for interacting with fans.
It has introduced the “watch Parties “ features, which make their viewers to sync their watch time, fostering a new way to organic online interaction.
Their marketing feels less like advertising and more like a fan page run by someone who loves the content as much as the audience does. When a new series drops, their Twitter and TikTok accounts are buzzing with engagement, keeping them at the center of entertainment discussions.
6. Starbucks
Starbucks maintains a strong connection with their customers by making them feel like they are part of a reputable organization. They ask their customer for feedback, conduct a survey and ask individuals to share their experience with Starbucks. They also provide seasonal drinks like a pumpkin spice latte and other beverages to make them a social media sensation. They also talk about the sustainability and motivate its consumers to use eco-friendly cups of Starbucks. They also offer “Cup stories” which became very popular among the young generation. All these strategies which Starbucks has implemented made it a popular brand.
Why These Brands Stand Out
Engagement isn’t about being the loudest. It basically depends on the contents, which ultimately brings customers. These successful brands know the importance of relevancy, engagement, storytelling, which allows them to make people want to connect.
Social media keeps evolving, but one thing stays the same: brands that truly engage will always win.
