Bad search results can cost businesses money. Whether it's a negative review, an outdated blog post, or a misleading forum thread, bad content on Google affects trust.


For companies in Customer relationship management(CRM), automation, and business tools, reputation is everything. A single bad result can make customers hesitate, leading them to competitors. If negative content appears first, it damages sales, partnerships, and brand image.


Here’s how to remove or bury damaging content from Google and protect your business reputation.


Why Negative Content Hurts CRM & Business Tool Companies


1. Customers Trust Google Search


Business buyers research before making a purchase. If a negative blog post or forum complaint appears first, they may never request a demo.


  • 87% of B2B buyers research online before making a decision.

  • Google is the first place people check when comparing business software.

  • A single bad result can cost leads, sales, and long-term contracts.

A strong CRM, automation, or business tool should sell itself. But if Google suggests something is wrong, potential customers lose confidence.


2. Negative Reviews & Articles Last Forever



Bad content doesn’t disappear on its own. Even if the issue was resolved years ago, negative reviews and news stories stay on page one of Google unless you take action.


  • A bad G2 or Capterra review can rank above your official website.

  • An old article calling your tool "buggy" still appears even after updates.

  • A forum post from one unhappy customer looks worse than hundreds of satisfied users.

If competitors have better search results, they win more customers.


Can You Remove Negative Content from Google?


1. Request Removal from the Website



Some content can be taken down directly at the source.


How to Ask for Removal:


  1. Find out who owns the website (check the contact page or WHOIS lookup).

  2. Reach out professionally and request removal if the content is outdated, misleading, or false.

  3. Provide evidence (if available) that the issue has been resolved.

  4. Offer a correction or update rather than full removal if necessary.

Some website owners will remove or update content—especially if it’s incorrect.


2. Use Google’s Content Removal Tools


Google won’t remove content just because you don’t like it. But certain types of content violate policies and qualify for removal.


Google may remove:


  • Personal or financial information (like credit card numbers).

  • Outdated legal content (like expunged court records).

  • Copyrighted material (if you own the rights).

  • Defamatory or false content (if you provide legal proof).

To submit a request, use Google’s content removal tool.


3. Suppress Bad Results with Positive Content


If removal isn’t possible, the next step is pushing the bad content down.


Google ranks fresh, high-quality content higher than old, negative posts. The more positive content you create, the harder it is for bad results to stay on page one.


How to Bury Negative Search Results:


  • Publish new blog posts about your CRM or business tool.

  • Optimize your website and social media pages so they rank first.

  • Get featured on industry sites (guest articles, interviews, press releases).

  • Encourage happy customers to leave reviews on G2, Capterra, and Trustpilot.

If Google sees more updated, relevant content, it moves the negative results down.


4. Use SEO to Control Search Results


Search engine optimization (SEO) helps businesses control what appears first on Google.


Steps to Improve Your SEO:


  • Use your brand name in website headlines and URLs.

  • Write articles that answer common customer questions.

  • Build backlinks from trusted sites to boost authority.

  • Regularly update content to stay relevant.

A well-optimized website pushes down negative search results naturally.


5. Work with Reputation Management Experts


If negative search results are damaging your brand, hiring professionals can help.


Reputation management services specialize in:


  • Filing removal requests with website owners and Google.

  • Creating high-ranking positive content to outrank bad results.

  • Monitoring search trends to prevent future issues.

For businesses facing serious reputation damage, expert help can speed up the process.


How to Prevent Future Negative Search Results


1. Monitor Your Brand Online


Set up Google Alerts for your company name. This notifies you whenever new content appears about your brand.


The faster you catch negative content, the faster you can respond.


2. Own Your Online Presence


Make sure your company controls as many high-ranking search results as possible.


  • Secure social media accounts (LinkedIn, Twitter, YouTube, Facebook).

  • Create a company blog with regular updates.

  • Claim your business listings on G2, Capterra, and Google Business Profile.

The more official content you control, the less impact negative posts have.


3. Respond to Negative Reviews the Right Way


Bad reviews happen. But how a company responds matters more.


Bad Response Example:


"This review is fake. You clearly don’t know how our software works."


Good Response Example:


"We appreciate your feedback. Our team would love to help resolve any issues. Please contact support so we can assist you."


A professional response shows customers (and Google) that your company values service.


4. Encourage More Positive Content


The best way to combat negativity is to flood the internet with positive stories.


  • Ask satisfied customers for testimonials and reviews.

  • Publish case studies showing real success stories.

  • Engage with industry influencers to boost credibility.

If positive content outnumbers negative content, it ranks higher in Google.


Final Takeaways


Negative search results can cost CRM, automation, and business tool companies real money. Customers trust Google, and a bad review or misleading article can damage sales.


To fix the problem:


  • Request removal from websites and Google when possible.

  • Bury bad results with fresh, high-ranking content.

  • Optimize SEO to push down negative articles.

  • Monitor brand mentions and respond quickly to issues.

  • Encourage positive reviews and press coverage.

If you’re wondering how to remove something from Google search results, start with these steps. Protect your brand before bad content defines it.